Director of Sales, Food Service

Who we are:

CAULIPOWER is reinventing your favorite foods, one healthy meal hack at a time™. We believe the world would be a better place if people could grocery shop without the stress of choosing between taste, convenience, and health. CAULIPOWER has been on the market for over 7 years with a product portfolio covering Pizza, Snacks and Chicken, as well as continuous product innovation to stay ahead of trends.

Who you are:

Agreat candidate will have an extensive knowledge of the CPG sales process within Foodservice Channel, ideally having existing relationships with key decision makers. You’re a collaborative self-starter with strong organizational, account management, and communication skills, and work well independently. You’re hungry to continue the growth of the CAULIPOWER brand, are flexible, adaptable and thrive in a fast-paced and continually evolving environment. You should be passionate about the better-for-you food space!

What you will do:

The Director of Sales, Food Service will be responsible for growing our business at the company’s most important Food Service partners - building the customer relationship, developing sales strategy, supporting private and branded labels, managing a nation broker and facilitating cross-functional collaboration internally. The position reports directly to the Chief Revenue Officer.

Responsibilities:

Accountable for delivering sales and profitability targets for assigned customers by:
• Developing, and proactively evolving, go-to-market strategies that deliver sales, share and profit growth within Food Service Channel
• Strategically managing Trade & Shopper Marketing budgets
• Closely manage pricing, promotions, negotiating terms and product mix to stay within assigned budgets
• Utilize pre- and post-promotional analysis to develop and implement improved promotional programs and maximize ROI
• Leverage syndicated and retailer specific data to provide internal and external stakeholders with insights to optimize category and brand performance
• Collaborate cross-functionally with Brand and Operations to ensure the “voice of the Food Service operator” is present throughout the new product development process by providing category insights, competitive intel, customer specific requirements and a blueprint for a successful launch
• Lead, train and build a strong relationship with assigned brokers and Food Service execution partners.
• Work with Broker partner and CAULIPOWER’s internal team to drive chain account distribution and non-comm contract approval.
• Regularly report on performance against plan, to include broker performance management/ performance overviews.
• Establish and/or manage customer & broker specific scorecards to monitor sales progress and identify and close sales gaps
• Actively participate in industry trade shows and customer shows
• Additional responsibilities may be assigned as this role evolves

Qualifications:
• Bachelor’s degree in related field, MBA preferred
• 8+ years of experience in Food Service Sales in frozen food
• Proven and successful sales management track record
• Must have experience with Food Service operators, distributors. Established relationships with chain and non-comm customer base a plus.
• Must be an analytical thinker and data-driven
• Excellent communication skills with proven ability to manage and influence key internal & external stakeholders
• Ability to travel for trade shows, sales calls, and meetings approximately 35% of time

What We Offer:
• Compensation: $135,000-$150,000 base salary (depending on experience) + bonus opportunities
• Medical, Dental, Vision Insurance for you, and optional coverage for your family
• Disability and Life Insurance
• 401k Retirement Plan
• 3 weeks PTO, 11 paid holidays and 6 sick days
• A high performing, rewarding, and tight knit team culture

CAULIPOWER is an Equal Employment Opportunity (EEO) employer and is committed to creating and celebrating a diverse work environment. We hire solely on the basis of qualifications, merit, and business need, without regard to race, sex, gender expression, gender identity, color, religion, national origin, age, disability, veteran status, genetic data or other legally protected status.

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