[Hiring] Sales & Event Marketing Specialist @Madison Ave Consulting

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Role Description

We’re hiring a Sales & Event Marketing Specialist to lead and coordinate event strategy, marketing execution, and field-level outreach across two brand identities: Madison Avenue Consulting (services) and Pulse (product). This role will focus heavily on event planning and branding for Madison Avenue while also collaborating with the Pulse product team on go-to-market strategy, demo logistics, and Salesforce ecosystem engagement.

This is a hybrid marketing role for someone who thrives at events, enjoys bringing a brand to life, and is comfortable working cross-functionally across product, sales, and partner marketing teams.
• Plan and coordinate presence at industry events, Salesforce World Tours, Basecamps, and Dreamforce for Madison Avenue Consulting.
• Oversee booth design, collateral creation, shipping logistics, and brand consistency for services.
• Collaborate with Sales to organize Lunch & Learns, QBRs, and webinars promoting our service capabilities.
• Work with BDRs to execute post-event follow-up campaigns and manage lead pipelines in Salesforce CRM.
• Support the Pulse Product Strategy team with messaging, branding, and event presence.
• Attend Salesforce Tower Lunch & Learns and product-focused events to evangelize Pulse.
• Collaborate with Product and Sales Engineers to coordinate demos and gather market feedback.
• Assist with crafting product narratives, competitive positioning, and success stories tailored to healthcare providers.
• Maintain alignment with Salesforce Partner Managers to increase visibility and influence within Salesforce sales teams.

Qualifications
• 3+ years in B2B marketing or event management, ideally in the Salesforce ecosystem.
• Prior experience supporting or marketing a Salesforce ISV, PDO, or Consulting Partner is highly valued.
• Skilled at organizing field events, managing logistics, and coordinating internal stakeholders.
• Comfortable attending events, building on-site relationships, and supporting live presentations.
• Strong understanding of Salesforce partner dynamics and event structures (e.g., World Tour, Dreamforce).
• Familiar with tools like Salesforce CRM, HubSpot, or other marketing automation platforms.

Requirements
• Existing relationships with Salesforce AEs, RVPs, or Partner Managers.
• Experience in healthcare or health tech marketing, especially in home care or behavioral health.
• Proven ability to deliver strong brand messaging across product and service lines.
• Ability to produce light graphic or content materials for event promotion.

Benefits
• Help shape the marketing presence for a growing Salesforce Partner and ISV.
• Influence product messaging and partner engagement from the ground up.
• Travel to key events and be at the front line of our client and partner relationships.
• Work closely with a fun, mission-driven, and collaborative team across the U.S.

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