Regional Marketing Liaison
- Description:
- The Regional Marketing Liaison (RML) Daybue role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved educational programs.
- The RML will develop strategies and implementation plans directed towards important and influential external stakeholders in their area.
- Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RBLs, ABMs, Market Access Account Executives and MSL's, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs.
- The position will report to the Director, Daybue Regional Marketing and be part of the US Daybue HCP Marketing team. If you’re looking for a role that combines strategic thinking, cross-functional collaboration, and the chance to shape the future of marketing in a rapidly growing company, this is the perfect opportunity for you!
- Requirements:
- Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered.
- Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles.
- Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred.
- Scientific and clinical acumen, ability to engage with national KOLs on key topics, Vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills.
- Scientific acumen: Demonstrated ability learning and discussing complex scientific and clinical concepts.
- Ability to work successfully in a dynamic, fast paced, collaborative environment.
- Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
- Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.
- This is a field-based role. Approximately 60% local/regional travel required by business which may include weekends so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs.
- Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred.
- Experience working with agency partners and managing resources through medical/legal/compliance review process,
- Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals.
- Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy.
- Effective verbal and written communication skills and organizational abilities
- Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy.
- Highly collaborative with the ability to manage multiple projects simultaneously.
- Business travel, by air or car, is regularly required; willingness to work evenings/select weekends is required.
Benefits:
In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.
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