Senior Specialist, Segment Marketing

Would you like to work for a software solutions company that has grown in triple digits in the last 5 years? If you answered Yes, then we need to talk....

We are looking for an Senior Specialist, Segment Marketing who be part of a close-knit, high performing team. We are committed to creating an environment where all employees are valued and respected. This position offers a very competitive compensation and benefits package

Job Title :: Senior Specialist, Segment Marketing

Job Type :: IT01

Job Location ::: 100% Remote

Position Description ::
• The job is a 6-month contract role responsible for executing and managing marketing initiatives that drive brand awareness, engagement with prospective members and acquisition of new members. This role will partner with our Manager of Segment Marketing to provide marketing and communications support for our Federal Government Programs segment. This is an excellent opportunity for a results-driven marketer, who is passionate about executing marketing initiatives that drive growth.

Essential Duties:
• Works cross-functionally to execute high-impact, multi-channel campaigns ensuring seamless execution and delivery.
• Collaborates with cross-functional teams to create compelling marketing collateral that aligns with the campaign brief and objectives
• Tracks campaign performance, analyzes data and provides actionable insights and recommendations for campaign optimization.
• Manages relationships with external vendors and partners to ensure timely and effective campaign execution and performance tracking
• Implements tracking mechanisms and utilizes analytics tools to monitor and report on campaign performance.
• Partners with our Digital Marketing team to execute Social, SEM and SEO/GEO campaigns and identify opportunities for campaign optimizations as needed.
• Prepare and present comprehensive campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
• Track monthly campaign spend to budget and process invoices for payment

Required Skills and Experience:
• 6+ years as a campaign manager, marketing manager or a similar role
• Bachelors degree in marketing, communications, business or related field
• Proven experience in campaign management with a track record of successfully executing integrated marketing campaigns across digital and traditional channels.
• Understanding of digital marketing techniques and platforms including but not limited to Google ads, Bing, programmatic, Meta, LinkedIn and Reddit.
• Expert knowledge of utms for campaign tracking and reporting and analytics tools including GA4 and Adobe Analytics.
• Proficiency in use of analytics tools including GA4 and Adobe Analytics to measure and report on campaign performance
• Excellent project and time management skills, with the ability to manage multiple projects and juggle tasks simultaneously
• Ability to utilize analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights
• Excellent writing, communication and organizational skills, with proficiency in the relevant software such as Microsoft Office
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners

Additional Skills and Experience:
• Insurance and/or health care experience preferred
• Familiarity with Adobe Workfront project management tool
• Experience with Sales Force Marketing Cloud campaign development

About AgreeYa: AgreeYa is a global systems integrator delivering a competitive advantage for its customers through software, solutions, and services. Established in 1999, AgreeYa is headquartered in Folsom, California, with a global footprint and a team of more than 1,800+ professionals across offices. AgreeYa works with 550+ organizations ranging from Fortune 100 firms to small and large businesses across industries such as Telecom, Banking, Financial Services & Insurance, Healthcare, Utility & Energy, Technology, Public Sector, Pharma & Biotech, Retail, CPG, and others. Please visit us at www.agreeya.com for more information.

Job Type: Contract

Pay: Up to $55.00 per hour

Benefits:
• Dental insurance
• Health insurance
• Vision insurance

Schedule:
• 8 hour shift

Experience:
• GA4 and Adobe Analytics: 3 years (Required)
• Insurance and/or health care: 2 years (Required)
• Adobe Workfront project management tool: 1 year (Required)
• Sales Force Marketing Cloud campaign development: 1 year (Required)
• Campaign Manager or marketing manager: 6 years (Required)

Work Location: Remote

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