Marketing Manager II

Our client is a leading accounting and tax software provider has an opening for a Marketing Manager II for long-term contract engagement. You will have the opportunity to work fully REMOTE! (must be willing to work PST hours)

Contract Duration: Through 11/2026

Description
• Manages the marketing activities and programs for the organization.
• Develops and implements marketing plans to serve the business objectives.
• Stays abreast of changes in the marketing environment and coordinates market research projects.
• Selects and manages ongoing relationships with different marketing vendors.
• May oversees advertising, events and public relationships.
• Manages subordinate staff in the day-to-day performance of their jobs.
• True first level manager.
• Ensures that project/department milestones/goals are met and adhering to approved budgets.
• Has full authority for personnel actions.
• Extensive knowledge of department processes.

Retention Team for Money products (payments and bill pay)
• 3 people currently on the team
• Teams works with VIP's in the company
• Will work 4-5 campaigns at a time

Skills & Qualifications
• End-to-end Marketing Management
• Project intake
• Campaign design
• Cross-functional collaboration
• Stakeholder management
• Testing
• QA
• Launch
• Campaign data

Additional Responsibilities
• Execute lifecycle marketing programs from start to finish -
• Identify key customer insights and data needed to construct effective strategies
• Assess and develop strategies to address key business problems in the customer lifecycle – e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention
• Identify the key performance metrics or indicators to measure success, both leading and lagging indicators
• Plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, and in-product discovery
• Critically evaluate and size impact of addressing business problems
• Critically size impact of various strategies to address specific problems
• Work with many cross-functional stakeholders and partners to deliver an awesome customer experience
• Own the deliverables, deadlines and measurement of customer IPD, push notification and email/marketing automation campaigns in digital marketing tools to drive usage, conversion, retention, revenue and unit growth
• Provide direction to build program test plans
• Perform and analyze A/B split testing along with analyst - Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results
• Develop program/creative brief - Manage creative development with copy writer, designer and programmers
• Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
• Set-up, test/QA email campaigns

Posted By: VMS Sourcing

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