Digital Marketing Campaign Specialist

Description:
• Implement B2B digital marketing programs to increase awareness, engagement, and contacts for Adobe’s Enterprise business.
• Manage, monitor, and optimize PPC and PPL campaigns across various products and categories to improve return on investment.
• Work closely with Product Marketing Managers and Content teams to gather necessary content for profile updates and campaigns.
• Independently set up and configure campaigns across multiple platforms, ensuring accurate targeting, tracking, and alignment with strategic goals.
• Build and manage all tracking codes for media activities & campaigns.
• Maintain clear and organized documentation of campaign setups, performance metrics, and platform configurations.

Requirements:
• Minimum of 3 years of experience in marketing, B2B SaaS preferred.
• Strong knowledge of platforms including DV360, Integrate, Demandbase, ZoomInfo, Flashtalking, Meta, and LinkedIn.
• Digital platform certifications are a plus.
• Experience with peer review sites such as G2, TrustRadius, Gartner Digital Markets, and Gartner Peer Insights.
• Experience running pay-per-click (PPC) and pay-per-lead (PPL) campaigns.
• Preferably has prior experience working at or with a media agency, with a strong understanding of media planning and execution workflows.
• Strong communication skills, both written and verbal.
• Excellent attention to detail, written and verbal communication skills.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.

Benefits:

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