CMO - Chief Marketing Officer
We are looking for a dynamic and innovative Fractional Chief Marketing Officer (CMO) to join our team on an ongoing contract basis. This role requires a strategic thinker capable of designing and implementing effective marketing strategies to drive growth and enhance brand presence. This role will be 100% remote and average between 15-25 hours per week; shaping marketing initiatives in a collaborative and results-driven environment.
Responsibilities:
- Develop and execute a comprehensive marketing strategy tailored to the organization’s goals and objectives.
- Lead the creation of engaging content, including newsletters, blog posts, and LinkedIn updates, to enhance brand visibility.
- Oversee digital marketing campaigns, with a focus on paid LinkedIn advertising and integrated marketing efforts.
- Analyze market trends and provide insights to optimize B2B marketing channels and sales funnels.
- Collaborate with senior strategy and copywriting teams to ensure alignment with business objectives.
- Establish governance and accountability frameworks to evaluate the effectiveness of marketing initiatives.
- Provide strategic guidance on branding, sustainability, and channel marketing approaches.
- Foster innovation by identifying opportunities for growth within service-based business models.
- Act as a quick study to understand the company’s unique industry and competitive landscape.
- Support senior management in developing marketing materials for RFPs and other business development activities.
- Proven experience in digital marketing, brand marketing, and marketing strategy.
- Expertise in managing integrated marketing campaigns and designing sales funnels.
- Proficiency in LinkedIn advertising and digital media campaign management.
- Strong background in B2B marketing, particularly within service-oriented industries.
- Ability to collaborate effectively with senior management and cross-functional teams.
- Demonstrated skills in governance, accountability, and strategic planning.
- Exceptional written and verbal communication skills.
- Adept at analyzing market trends and translating insights into actionable strategies.
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