Director, Social Media

How You’ll Contribute The Communications Division leads the development and execution of integrated communications strategies to further the mission of the National Geographic Society and advance its position as one of the world's most trusted nonprofit organizations and global brands. Driven by the Society's vision to be more globally known for its impactful Explorer-led programs, the Division’s strategic minds develop communications to promote the Society’s Explorers, programs and key priorities. The Division comprises four teams: Strategic Communications, Executive Communications, Internal Communications and Social Media. The Social Media team amplifies the mission and work of the Society and its community of Explorers across the organization’s social media platforms. The Director, Social Media is responsible for supporting the implementation and execution of a social media strategy that engages the Society’s Explorer community and leverages their work, discoveries, assets, impact and contributions across the organization’s channels. The Director, Social Media, leads a team that works directly with Explorers to build out an engaging calendar of content appropriate for each platform, and which is distinct from the social media content on the National Geographic-branded social media handles managed through the Society’s media partnership with The Walt Disney Company. This position reports to the Chief Communications Officer. Your Impact Responsibilities Include Social Media Strategy: Working closely with the Communications leadership and leaders from across the organization who engage with our Explorer community, oversee the implementation and execution of an annual social media strategy that centers on direct contributions from the Society’s community of Explorers, including scientists, storytellers, educators and more. Ensure that the strategy is distinct from the National Geographic-branded social media channels operating through the Society’s media partnership with The Walt Disney Company, and that the content considered for the Society’s platforms is the right fit for its owned platforms vs. broader distribution via the Disney partnership. Build the environment within the Explorer Community and the Society for successful execution of this strategy, including deep engagement with the Explorers — working closely with the Society’s Explorer Engagement and programmatic teams — and the operational teams at the Society, including Legal and Business Affairs for the necessary agreements, clearances and rights. Incorporate social media best practices and serve as the organization’s social media subject matter expert. (40%) Content, Marketing and Philanthropic Collaboration: Identify existing assets and direct the development of new content to support the amplification of Explorers on the Society’s social media channels. Collaborate closely with the marketing functions at the Society to ensure seamless paid social campaigns leveraging the organization’s social platforms. Also develop creative and engaging strategies for recognizing and celebrating the organization’s philanthropic partnerships as part of the overarching social strategy focused on Explorer contributions. (25%) Team Leadership: Lead the team executing the Society’s social media strategy. Set clear responsibilities and expectations. Develop and manage the social media budget. Ensure that direct reports are producing according to the Society’s processes, policies and standards. Foster innovation and team development. Invest time in mentoring staff to ensure their professional growth. Align efforts to existing resources. Establish high-level KPIs to assess impact and adjust tactics as needed. Develop and recommend strategies and policies for consideration by senior management. (25%) Social Listening: Leverage the Society’s enterprise tools for robust social listening — monitoring and reporting regularly on content and conversations about the Society, its community of Explorers, the broader National Geographic brand and other relevant topics. (10%) What You’ll Bring Educational Background Bachelor’s degree preferred Minimum Years and Type of Experience 10+ years of social media experience and 3+ years of management Necessary Knowledge and Skills Deep understanding of social media platforms and strategies. Strong ability to direct the social media workflow from strategy through final production. Proven success in leading social media teams. Ability to prioritize workflows with a strong attention to detail. Ability to manage a high-functioning team and work on multiple projects, under deadlines, with changing priorities in a dynamic, fast-paced environment. Excellent oral and written communication skills. Knowledge of modern social media business, including industry trends and opportunities. Demonstrated experience in leveraging multimedia to increase social media engagement. Desired Qualifications Experience executing social media strategies for a complex nonprofit organization. Experience identifying compelling stories, content and assets sourced from a community of contributors. Proven management and mentor abilities that encourage professional growth in direct reports and a collaborative team environment. Active social media user with a deep understanding of major platforms such as Instagram, TikTok, LinkedIn and Facebook. Deep experience with social media tools, including monitoring and analytics platforms, as well as project management, calendaring and planning tools. Humility, creativity and leadership with the ability to serve as a unifying force and to work cohesively and collaboratively across teams. A demonstrated interest in science, storytelling, education and conservation of the earth's cultural and natural resources. Supervision 4+ staff members Salary Information The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations. The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The salary range for this position is $137,700.00 - $145,000.00. In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31; paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks. Job Designation Hybrid - At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if preferred. Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship. We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. Who We Are The National Geographic Society uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world. Our mission is only complete when our staff, explorers, educators, youth and partners are seen, valued, and heard. We embrace each person’s identity, experiences, and abilities, and we commit to cultivating an environment where everyone benefits from opportunity, mutual respect and a sense of belonging. National Geographic's headquarters is located in the heart of Washington, D.C. We offer our employees a comprehensive benefits package, including health and dental benefits, generous vacation and parental leave time, a 401(k) plan, flexible work options, and career development. In addition to our generous benefits, we also offer unique perks which include free museum admission, discount to our museum store, film screenings, world class events with visiting speakers, an employee volunteer day and a robust wellness program.

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