Performance Marketing, AI Adoption
- Description:
- Plan and execute integrated, multi-channel marketing campaigns to communicate AI education, category awareness, and Rovo’s value and competitive differentiation, and fuel adoption.
- Partner with Product Growth to build and optimize full-funnel growth strategies to drive awareness; high-volume, high-intent user traffic, and self-serve trials across paid and organic channels (paid, SEO, content, product-led growth, in-product triggers).
- Define and track KPIs like sign-up rate, activation rate, engagement (DAU/WAU/MAU), and retention.
- Develop lifecycle and CRM programs (email, in-product messaging) that increase feature usage and deepen engagement.
- Identify and implement viral and referral loops that incentivize sharing and team-wide adoption.
- Serve as a connector between marketing, product, design, analytics, and customer support to ensure aligned growth priorities.
- Requirements:
- 10+ years in performance, growth, or product marketing—ideally with experience scaling usage of free or freemium SaaS or AI products.
- Deep expertise in user acquisition, activation, lifecycle marketing, and in-product activation for self-serve models and the key metrics at each stage.
- Proven success in leading multi-channel marketing programs, including paid media, SEO, lifecycle, and product-led growth.
- Proven track record of effective stakeholder management.
- Commitment to cultivate team culture, fostering a trusted working environment.
- Fluency in business intelligence tools like Amplitude, Tableau and SQL.
- Strong experimentation mindset with a proven ability to run and interpret A/B and multivariate tests.
- Exceptional storytelling, communication, and collaboration skills.
- A user-obsessed mindset with a passion for democratizing AI and making powerful tools accessible to all.
- Benefits:
- health coverage
- paid volunteer days
- wellness resources
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