Senior Digital Marketing Manager
Redox is on a mission to accelerate healthcare’s transformation with useful data. Redox accelerates the development and distribution of healthcare products with a full-service integration platform to securely and efficiently exchange healthcare data. With just one connection, data can be transmitted across a growing network of 7,300+ provider organizations and 240+ healthcare products. Redox connections serve tens of millions of patient records per day, leveraging a single data standard compatible with more than 90 electronic health record systems.
Opportunity Impact
We are seeking a highly experienced and results-driven Senior Digital Marketing Manager with 8-10 years of experience to lead and optimize our digital marketing efforts. This role will focus on overseeing the management and enhancement of our website, social media channels, blog content, and paid advertising campaigns. The ideal candidate will be an expert in driving strategic initiatives, improving user experience, and creating compelling online content that enhances our brand presence across multiple digital platforms.
Job Responsibilities
- Lead the implementation of digital marketing strategies, ensuring website content and design align with brand guidelines and support conversion rate optimization (CRO).
- Collaborate with internal teams to update website content and campaigns reflecting the latest marketing initiatives.
- Develop and execute organic social media strategies across platforms (LinkedIn, X, YouTube), ensuring alignment with the company’s brand voice and marketing goals.
- Track, analyze, and report on key performance metrics for social media, website, content, and paid advertising campaigns, optimizing for maximum ROI.
- Set and monitor digital KPIs, evaluating performance against industry benchmarks and adjusting strategies based on insights and trends.
- Partner with web design, development, and content teams to ensure effective SEO strategies are implemented across company sites.
- Engage with online communities to foster conversations and increase engagement while ensuring alignment with digital initiatives.
- Coordinate with external vendors and collaborate with marketing team members to ensure campaigns and promotions are represented across digital channels.
- Stay updated on digital marketing trends and implement innovative tactics to improve performance and streamline workflows.
Required Skills & Experience
- 8-10 years of experience in digital marketing, with a focus on website management, social media, content strategy, and paid advertising.
- Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
- Proven experience in driving successful digital marketing campaigns across multiple platforms (website, social media, email).
- Experience in working with CMS (Content Management Systems) and marketing automation platforms.
- Strong knowledge of SEO, user experience principles, conversion rate optimization, and web analytics tools (e.g., Google Analytics).
- Experience with paid advertising platforms such as Google Ads, LinkedIn Ads, or Facebook Ads.
- Excellent writing, editing, and content creation skills.
- Strong project management and communication skills, with the ability to collaborate effectively across teams.
- Data-driven mindset with the ability to use analytics to drive decisions.
Preferred Skills & Experience
- Basic HTML/CSS knowledge.
- Experience in the Healthcare and SaaS industries is highly preferred.
- Preferred attitude: problem-solving, growth mindset with a client-centric approach.
- Ability to interpret data to optimize campaigns and measure ROI.
Software Platform/Tools
- Required: CMS (WordPress), Social media platforms (LinkedIn, YouTube, Facebook), Google Analytics, Google Paid Ads, Marketing platforms (HubSpot)
- Preferred: Google suite, CRM systems (Salesforce), and data analytics tools (Domo)
Please keep reading...
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit. https://hbr.org/2014/08/why-women-dont-apply-for-jobs-unless-theyre-100-qualified
About Redox - Take a look here: https://youtu.be/4OjENXR6UXA
What We Do
Healthcare organizations and technology vendors connect to Redox once, then authorize what data they send to and receive from partners through a centralized hub. Redox's cloud-based platform is vendor and standards-agnostic and enables the secure and efficient exchange of healthcare data.
This approach eradicates the need for point-to-point integrations and accelerates the discovery, adoption, and distribution of patient and provider-facing technology solutions. With hundreds of healthcare organizations and technology vendors exchanging data today, Redox represents the largest interoperable network in healthcare. Learn how you can leverage the Redox platform at www.redoxengine.com.
Other Stuff About Us
Redox is an EEO company. We fully support the diversity of our team. As part of our ongoing work to build more diverse teams at Redox, you will be asked to complete a voluntary EEO survey when applying. This survey is anonymous, we cannot link your application record with your survey responses. We request that you complete this voluntary survey as we run monthly reports for each team which provides data for diversity in terms of gender and ethnic background in our Applicants and our Hired Redoxers. We take this data very seriously and appreciate your willingness and time to complete this step in the process.
Successful candidates must be eligible to be employed in the U.S. and must reside work in the continental U.S.
Thank you for your interest in Redox!
Originally posted on Himalayas
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