Head Ecommerce

JOB DESCRIPTION:

Meeting the top line National sales objective for the eCommerce channel

• Overall responsible for sales to the accounts


• Ensuring stock availability with a high degree of forecasting accuracy


• Ensure fill rates of 95% plus with all these chains


• Develop and manage the Annual Business plans for the eCommerce Accounts


• Have a vision for the next 3-5 years for the business

• Set annual targets for eCommerce

• Sign the Terms Of Trade (ToT)

• Ensure TOT execution and adherence • Managing the Account wise profitability & cost of sales


• Setup a model to measure key accounts profitability


• Ensure activities are done to maximize returns for ANI.


• Maintain a track of cost of doing business with the eCommerce accounts


• Challenge the existing route to market model and suggest ways of reducing cost in the same


• Managing the credit index, collections and ensuring no bad debts


• Ensure collection is done as per the agreed credit policy


• Ensure that there are no bad debts • Settlement of claims / credit notes within the agreed time frame


• Deliver the Perfect Punch for NPI / Launches through robust plans:

• New products introduction

• Pack changes

• Price increase

• Consumer promotions and other activities


• Take on the channel & category advisory role


• Using information from the shopper study work with the accounts to manage the overall category, so as to drive growths in the category


• Increase the ANI share of contribution from the existing levels


• Look at the possibility of exclusive eCommerce SKU’s, in order to further leverage our strength


• Manage all interfaces with all Accounts

• Develop good relations Revision A

• Have a quarterly review of performance with the Account


• Share best practices of work done by Regional Team and also global initiatives in the category


• Initiate and manage all process changes like new product introductions, change in pack, new launches


• Manage industry interfaces and keep the organization informed about developments in the eCommerce space


• Develop good relations with counterparts in the FMCG industry


• Share best practices in the industry with the KA Team, so as to enhance internal system and processes


• Anticipate trends in the eCommerce industry so that internal system and processes can be geared to meet the evolving environment


• Organize Top to Top meetings with the accounts • Meeting between account top management and ANI GM and Business Head - Trade


• Share growth and expansion plans of ANI in India and make the partners in progress understand their short-term and long-term plans

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

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Originally posted on Himalayas

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