Senior Manager, Performance Marketing

Join Archive in our mission to change consumer shopping behavior for the better. If you think humans buy too much stuff and throw too much away, then this problem is for you. As the leading technology platform for branded resale, we now power circular businesses for 50+ brands globally including Lululemon, The North Face and New Balance.
We are growing our team of highly motivated, forward-thinking individuals to help build the most delightful user experience for shopping used items, and the software to help brands make this a significant part of their business. If this mission speaks to you, come join us as we grow our share of the booming second hand market—projected to grow 3X faster than the overall global apparel market and to hit $350 Billion globally by 2028.
We are looking for a Senior Manager of Performance Marketing to join our Growth and Brand Success Team to drive marketing success for our brand partners’ resale sites. This role is both strategic and executional, requiring deep expertise in DTC e-commerce marketing across multiple performance channels—including Google Ads, Meta, TikTok, email, and more—to drive traffic and conversion for our partners’ resale programs. You will propose, develop, and often implement key marketing campaigns that exponentially grow brand resale initiatives. Given our B2B2C model, this role requires deep collaboration with brand partners and a strong understanding of retail and resale marketing strategies. Experience in resale or re-commerce is a major plus.

Responsibilities

• Develop and execute data-driven marketing campaigns across paid, owned, and earned channels to drive resale growth.
• Optimize performance marketing initiatives, tracking key metrics and making data-informed adjustments.
• Create scalable marketing playbooks and best practices to streamline execution across brand partners.
• Set clear KPIs, conduct A/B testing, and analyze campaign data to maximize ROI.
• Collaborate cross-functionally with Brand Success, Sales, and Product teams to align marketing efforts with business goals.

What we are looking for

• Marketing Expert: 5+ years of experience in performance marketing, with a strong background in DTC e-commerce. Experience in retail, resale, or circular economy business models is a major plus.
• Omnichannel Experience: Strong proficiency across digital marketing platforms (Google Ads, Meta, TikTok, Klaviyo, etc.), SEO, and organic strategies.
• Strategic & Hands-On: Ability to develop high-level marketing strategies while also executing and optimizing campaigns directly.
• Analytical & Data-Driven: Experience leveraging marketing analytics to inform decision-making and improve campaign performance.
• Collaborative & Brand-Focused: Ability to work closely with brand partners to align on marketing initiatives and drive mutual success.

Nice-to-Have

• Experience with advertising used, secondhand, or preowned products.
• Agency experience and comfortable working with clients.

Likely Not a Fit

• Preference for Strategy over Execution: We need someone who’s not only strategic but also hands-on, taking full responsibility to see initiatives through to completion.
• Seeking a People Management Role Immediately: This role focuses on building the foundation of our partner marketing function and proving scalable, repeatable solutions for growing resale programs. The opportunity to build a team may come later but is not immediate.
• Requires Extensive Structure or Guidance: This is a fast-paced, high-growth environment where ambiguity is common. We need someone who thrives in that setting and can create their own roadmap for success.

Originally posted on Himalayas

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