Product Marketing Manager
w7g is a company within the Genesis ecosystem that develops digital products to enhance women's well-being. We blend technology, fashion, and simple self-care principles to provide millions of women worldwide with access to resources that support their mental health, creativity, and inner strength.
Who We Are
- We are a team of over 40 professionals specializing in mobile app and game development, as well as fashion.
- We operate fully remotely.
- Our products have been downloaded over 25 million times, with hundreds of thousands of women returning to them each month.
Our Products
- FABU — a mental well-being app for women, offering a space for reflection, self-expression, and stress management. Available in Ukrainian and free for Ukrainian users.
- SUITSME — a fashion game where users style outfits, complete fashion challenges, and connect with a community of over 11,000 players. In 2024 alone, more than 50 million virtual looks were created.
Our Achievements
- Represented the Ukrainian IT sector at Web Summit and Mobile World Congress Barcelona.
- Finalists of the Startup World Cup Ukraine.
- Nominated for the 2024 Mobile Game Awards in the “Best Indie Developer” category.
What You'll Be Doing
- Own the user acquisition funnel as a product - from idea to execution to optimization.
- Analyze competitors, market trends, and user behavior to uncover new growth opportunities.
- Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.
- Drive the full cycle of funnel experiments: ideation → design → development → analytics → insights → scale.
- Partner closely with cross-functional teams: performance marketing, product, analytics, creative, and engineering - to execute fast.
- Collaborate with creative team to develop campaigns with sharp, clear value propositions.
- Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.
What Will Help You Thrive
- 2+ years of experience in Product Marketing, Growth, Product Management, Performance Marketing, or similar roles.
- Solid understanding of user acquisition funnels, retention loops, unit economics, and the metrics that matter.
- Proven ability to run A/B tests, analyze results, and derive actionable insights.
- Experience working with analytics tools (Amplitude, GA, Tableau, etc.) and turning data into stories & actions.
- Strong research skills - able to spot trends, analyze competitors, and understand user needs deeply.
- Upper-Intermediate English or higher - you can clearly articulate ideas, hypotheses, and results.
What We Offer
- Remote work and flexible schedule — work from wherever you're most comfortable.
- 20 days of paid vacation + unlimited sick leave.
- Compensation for work equipment and snacks.
- Access to a corporate knowledge base, community, and training.
- Health insurance (in Ukraine) and a corporate doctor.
Originally posted on Himalayas
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