Creative Director/Content Director - Health

POSITION SUMMARY:

We’re looking for an Editorial/Creative Director to serve as the creative lead and decision maker for a consumer-facing healthcare system content program. You’re a creative leader with proven healthcare subject-matter expertise and experience. You’ve led, evolved and reimagined multi-channel content programs. You can guide and shape both editorial and visual content, you have an equally critical eye for the big picture and the smallest details, and you demand the best of your creative team.

You’re a strategic thinker, and you move fast, acting proactively rather than waiting for direction. You have a track record in the brand, creative agency and/or media world, and know how to distill information about medicine, healthcare, research and health and wellness into authoritative yet accessible content.

In this role, you’ll own a content program - and you’ll own the room, not just shaping but also presenting creative work internally and externally.

We are currently focusing our recruiting on candidates that live in the following areas.
• New York City
• New Jersey

WHAT WE OFFER:
• The salary for this position will range from $85,000-106,000 ($115,000-140,000 NYC and surrounding areas) depending on experience, education, geographical location, and other factors.
• At Pace, salary equity and transparency is extremely important to us. That’s why we make our best offer upfront—no negotiations, no hidden numbers. We want every candidate to be evaluated fairly, without advantages based on negotiation skills. Our goal is to ensure that all team members are compensated equitably for the work they do.
• A full suite of benefits is available following one full month of employment including medical, dental, vision, 401(k) with profit sharing, and other ancillary benefits. We even have a Life Balanced Account where you can get reimbursed for things like groceries or a haircut (yes, really!)
• PTO: Vacation, Recharge, Safe & Sick Time, Flexible Holidays + 10 standard paid holidays and a paid Day of Service
• Free financial wellness and planning and a robust EAP
• Additional fun perks like free tickets to the NC Zoo, Greensboro Grasshoppers games, SWARM games, food trucks, and more!

ESSENTIAL FUNCTIONS:
• Develop and Lead Content Strategy: Create and implement a comprehensive omnichannel content strategy that aligns with objectives and resonates with diverse audiences across multiple platforms.
• Oversee Editorial and Creative Teams: Manage cross-functional teams, including writers, designers, and multimedia producers, ensuring cohesive and high-quality content delivery.
• Partner with functional leads: Collaborate with account, strategy, analytics and project management.
• Ensure Brand Consistency: Enforce brand guidelines to ensure consistency in tone, style, and messaging across all content and channels.
• Collaborate with Client Stakeholders: Work closely with clinical leaders, researchers, and marketing teams to translate complex medical information into accessible and engaging content.
• Drive Innovation in Content Creation: Identify and implement new content formats and distribution channels to enhance audience engagement and reach.
• Monitor Content Performance: Use analytics to assess content effectiveness and make data-driven decisions to optimize content and refine strategy.
• Manage Content Calendar: Plan and oversee the content calendar, ensuring timely production and publication of content aligned with organizational priorities.
• Ensure Regulatory Compliance: Ensure all content complies with healthcare regulations and standards, including HIPAA and other relevant guidelines.
• Budget Management: Manage to budgets for content development and creation, ensuring efficient allocation of resources.
• Provide mentorship: Foster the growth and development of team members.
• Evaluate Emerging Trends: Stay abreast of industry trends and emerging technologies to keep the content strategy innovative and competitive.
• Foster Audience Engagement: Implement strategies to encourage audience interaction and feedback, enhancing community building and trust.
• Establish and maintain quality control processes: Ensure all content meets the highest standards of accuracy and clarity.
• Review new and existing scopes of work for staffing and allocation; work with account team to ensure all work is properly staffed for completion.

ADDITIONAL RESPONSIBILITIES:
• Other duties as assigned

JOB QUALIFICATIONS:

Education:

Bachelor’s Degree or related degree

Experience:

10+ years in a creative related field; 5+ years’ experience in managing a team preferred, as well as agency experience

Skills:
• Collaborative; ability to bring teams together
• Able to model strong leadership skills
• Able to identify and develop talent
• Conceptual thinking as well as hands-on content creation
• Experience leading a creative team is a must
• Deep understanding of the print, web and social process and possibilities
• Strong communication and collaboration skills
• Able to identify opportunities for upselling and growing a business creatively
• Experience working across all platforms and channels - print, digital (mobile-first) and social

ABOUT PACE

Pace is a leading integrated marketing agency & digital storytelling powerhouse. We specialize in brand storytelling and deliver results by continually creating better customer and employee experiences for our clients. We connect the dots across an integrated marketing ecosystem using our six key service areas: strategy, creative, media, social, technology, and analytics.

We Create With Heart. We believe everyone is part of creating something wonderful every day. We lead with purpose and empathy. We cultivate a sense of belonging and celebrate diversity in both mind and experience. And we succeed through collaboration. At Pace, everyone has a seat at the table, and unique perspectives are welcomed. Everyone’s voice carries the same tenor, and inclusivity is in our DNA.

Don’t meet every single requirement? At Pace we are committed to building a diverse, inclusive, and genuine workplace, so if you’re enthusiastic about this role but your experience doesn’t align perfectly with every qualification in the job description, we urge you to apply regardless. You may be just the right candidate for this or other roles we have available.

Pace is an equal employment opportunity employer is committed to providing equal employment opportunities to all employees and applicants. Pace does not discriminate against employees or job applicants based on age, ancestry, color, religious creed, race, sex, genetics, gender, sexual orientation, gender identity and gender expression, national origin, marital status, disability status, military or veteran status or any other status or condition protected by applicable federal or state statutes.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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