Book Publicist & Marketing Strategist for Immersive Nonfiction Series + ARG Launch
The Find Me Challenge is seeking an experienced Book Publicist and Marketing Strategist to spearhead the relaunch, publicity, and positioning of a groundbreaking nonfiction book series—The 48 Laws of a Fugitive—and its integrated Alternate Reality Game (ARG).This is a multi-platform, reality-blurring project inspired by Catch Me If You Can, The Blair Witch Project, The Fenn Treasure, and Evan Ratliff’s Wired Vanish experiment.
About the Project: The Find Me Challenge is a global manhunt turned high-stakes treasure hunt—adapted from the real story of Marcus Goss, an ex-fugitive who became a multimillionaire while evading capture for over a decade.
The books combine:Nonfiction storytelling Psychological strategy Survival and reinvention tactics Real-world insights into anonymity, digital evasion, and personal transformation Readers don’t just consume the story—they become hunters, decoding cryptographic puzzles embedded in the books to unlock a live immersive experience across 20 international destinations.
Key Responsibilities:
Develop a publicity campaign for 13 nonfiction volumes + a final encrypted poetry book (“The 13th Book”)
Manage media outreach across podcasts, print, radio, and digital platforms
Craft launch timelines, messaging strategies, and campaign calendars
Position the author as “Marcus Goss – The Architect of Disappearance”
Coordinate with the ARG design team and social media channels Guide Amazon, IngramSpark, and direct sales strategy for book placement
Generate review opportunities, influencer partnerships, and viral intrigue
Job Type: Contract
Pay: $3,773.00 - $4,424.00 per month
- Application Question(s):
- 1. What’s one nonfiction publicity campaign you’ve led that involved unconventional or immersive marketing tactics?
(Please include a link or brief description.)
2. Describe how you would position Marcus Goss as a credible voice in survival, anonymity, or reinvention while maintaining mystery.
3. Have you worked with ARGs, true crime narratives, or book series that integrate real-world challenges or audience participation?
(If yes, please describe your role.)
4. Are you comfortable working under NDA and handling pre-launch materials that include confidential content and embedded clues?
5. This project blurs fiction and nonfiction. What challenges—or opportunities—do you see in promoting a book that leads readers into a real-world game?
Work Location: Remote
Apply Job!
Apply to this Job