SEO & Paid Search Marketing Specialist (Remote)
Overview:
At Sheds Direct, Inc., we’re more than just a storage building company — we’re a trusted leader in crafting high-quality, American-made outdoor structures for customers across the eastern United States. With a focus on innovation and customer service, we’ve grown into a respected brand in our industry.
As we continue to expand, we’re seeking an experienced and data-driven SEO & Paid Search Marketing Specialist to help us reach more customers online. This is a key role for someone who lives and breathes search engine optimization and paid digital advertising. You’ll be responsible for driving high-quality traffic to our website, optimizing our online visibility, and ensuring that every marketing dollar delivers maximum ROI.
This is a remote position for a results-oriented marketer who combines technical SEO expertise, strong analytical skills, and experience managing Google Ads and paid social campaigns.
- Key Responsibilities:SEO (Search Engine Optimization):
- Conduct keyword research and competitive analysis to identify opportunities for organic growth.
- Optimize website content, metadata, and structure for improved search engine visibility.
- Monitor and improve site performance (technical SEO, page speed, crawlability, mobile-friendliness).
- Track, analyze, and report on organic search rankings and traffic trends using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
- Paid Search & Advertising:
- Plan, launch, and manage Google Ads campaigns (Search, Display, and Shopping).
- Optimize paid advertising efforts for performance and cost-efficiency.
- Test ad copy, keywords, and targeting to maximize conversions and ROI.
- Analyze campaign data and adjust strategies to drive measurable growth.
- Collaboration & Content Strategy:
- Work with the marketing team to align SEO and paid search strategies with content creation.
- Provide guidance on landing page optimization for lead generation and conversion.
- Qualifications:
- 5+ years of experience managing SEO and Google Ads campaigns
- Proven track record of increasing organic traffic and running profitable paid search campaigns
- Strong knowledge of keyword research, link building, and technical SEO best practices
- Experience with Google Analytics, Google Ads, and SEO tools like SEMrush, Ahrefs, or Moz
- Excellent analytical and reporting skills to measure performance and ROI
- Ability to work independently in a remote environment
Job Type: Full-time
Pay: $80,000.00 - $120,000.00 per year
- Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Vision insurance
- Schedule:
- 8 hour shift
- No nights
- No weekends
Work Location: Remote
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