Sr. Mgr., Product Marketing (Laundry)

Position Summary Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations. People | Excellence | Change | Integrity | Co-prosperity The Laundry Senior Product Marketing Manager plans and manages all facets of marketing for the Laundry category, including go-to-market strategy, pricing, promotional campaigns, and collateral development. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborates with cross-functional teams to ensure accurate forecasting and inventory alignment. Equips sales teams with the understanding and content needed to position Samsung products with customers against the competition. Develops and maintains solid relationships with customers to ensure successful sell-to and sell-through motions. As a part of inventory balancing, identifies when to implement promotional activity and to determine the scope of promotions. Works with HQ to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer/consumer preferences and behaviors. When requested, forms and leads teams, and manages product marketing direct reports. Reports findings and planned actions on a consistent basis to upper management. Role and Responsibilities Role & Responsibilities Defines and drives the execution of the marketing plan for Samsung’s laundry segment to meet the P&L goals and KPIs Product Planning: Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising. P&L Ownership: Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive inventory forecast accuracy Sales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges. Inventory Management: Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups. Orchestrates cross-functional collaboration essential for developing and executing successful go-to-market, advertising and pricing strategies Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement) Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies Collaborates with demand generation group to create of Above-the-Line (ATL), Below-the- Line (BTL), and advertising materials, online assets, collateral, and training Works closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product features Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary Manages and develops product marketing talent to ensure high caliber product marketing teams Works with senior leadership and maintains a consistent relationship with Business Managers Collaborates with Samsung’s PR and event leads to support product promotion events (e.g., trade shows, media events) Minimum Qualifications Bachelor’s degree (B.A. or B.S.). MBA Preferred 10 or more years of experience in brand and/or product management, with some experience managing the P&L Considers the consumer/shopper first when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisions. Confident communicator with the ability to influence both internal and external stakeholders to “buy into” category priorities, including executives. Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches. Experience managing retail market across multiple channels Strong team and x-functional collaborator, who can identify and adjust when to be either the leader or a partner in any given project situation. Experience in creating, and comfortable with presenting, compelling presentations to Samsung and customer executives Advanced experience with Microsoft Excel and PowerPoint #LI-RR1 Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/ Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/ Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance. Skills and Qualifications * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. * Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. Job Alerts: If you would like to be notified of new opportunities when they are posted, please click here. You will be asked to create an account first if you do not already have one. Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).

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