Wholesale Commercial Marketing Senior Lead

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

We’re seeking a highly analytical and strategic Wholesale Commercial Marketing Senior Lead to drive growth across WHOOP’s wholesale business. This cross-functional role will lead sales forecasting, investment planning, performance analysis, pricing and promotion strategy, and partner closely with Finance, Operations, Analytics, and the broader Marketing team. The ideal candidate is an exceptional problem solver, data translator, and operator who thrives in a dynamic, fast-paced environment.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

RESPONSIBILITIES:

Build and maintain monthly retailer-level sales forecasts in partnership with Finance

Own reporting of weekly trading performance by region and retailer

Inform financial outlooks and shape the business narrative for internal and external stakeholders

Collaborate with Marketing to allocate and optimize advertising spend across wholesale campaigns

Draft business cases and pitch decks for new growth initiatives

Lead the analytics roadmap, partnering with the Analytics team to optimize and automate reporting

Integrate Wholesale performance into Marketing Mix Modeling (MMM)

Align with DTC on omnichannel promotional strategies to maximize sell-through efficiently

Conduct margin analyses to support new product launches and retailers

Partner with Finance on quarterly LTV/CAC modeling to assess efficiency and guide resource allocation

Monitor Wholesale OKRs/KPIs, surface performance gaps, and recommend corrective actions

Liaise with Operations to ensure alignment on SLA performance and S&OP milestones

QUALIFICATIONS:

7+ years of experience in finance, strategy, analytics, or a commercial function

Proven ability to interpret complex data and translate it into actionable insights

Experience managing cross-functional projects and aligning multiple stakeholders

Entrepreneurial mindset with strong ownership and initiative

High proficiency in Excel/Google Sheets; familiarity with Sigma, Tableau, or SQL a plus

Enthusiasm for integrating AI tools into workflows to drive smarter, faster decision-making

Passion for health, fitness, and performance

Additional Information

Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we believe there’s more to a candidate than what’s on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we welcome all applicants.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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