Vice President, Analytics and Insight

About Klick Health

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!

Job Description

Under the umbrella of our OmniChannel Enablement Group and as a Leader in the Analytics discipline at Klick Health, you will work under the SVP of Analytics to manage a portfolio of clients and brands. Success in this position requires managing both a delivery and growth agenda. Key responsibilities include project delivery of marketing analytics as well as other innovative, advanced pre/post commercial analytics solutions for our clients. This role is also responsible for the application of data-driven insights into the Klick strategy, activation, and planning measurement process. Working closely with the internal client teams and Analytics leads is vital to this role. You will provide ongoing strategic account direction/vision for analytic processes, reporting, and insight generation.

Responsibilities:

Collaborate with the cross functional team to develop, execute, and analyze results for complex campaigns.

Employ best practices of agile development and planned iterative delivery techniques

Possess deep understanding of diverse healthcare data sources, including marketing, coverage, and sales, with expertise in applying sophisticated statistical methods and translating complex findings into strategic recommendations for senior leadership

Utilize third-party tools including Google Analytics, Adobe Analytics, Adobe Audience Manager Launch, Adobe Target, Tableau/PowerBI, Google Marketing Platform and other marketing and advertising technology

Be able to leverage the expertise in statistics and modeling to lead advanced analytics projects. Oversee projects including marketing mix modeling, channel attribution analysis, etc., ensuring accurate predictions of marketing performance and target audience behaviors. Assist in building and developing a team of talented Data Engineers, Marketing Analysts, and Analytics Translators

Build relationships across Klick, working with Strategy, Media, User Experience, Data Solutions, and teams for insights and to ensure that data is accessible, readily available and usable for analysis

Demonstrate knowledge of diverse martech applications, platforms and technologies such as CDP/CRM/CMS/marketing automation systems ad be able to communicate requirements and create value in these areas

Lead a continuous learning environment with respect to utilizing the latest methodologies, technologies, and illustrative best practices to tell stories which can drive business decisions

Define approaches and lead projects that close data gaps and identify insights, as well as manage external partnerships and negotiate contracts with syndicated & custom insights suppliers

Understand the contracted scope of work, proactively identifying potential out-of-scope activities and bringing to the attention of the project leader

Able to lead business development efforts by providing strategic direction on analytics subject matter and ad-hoc feasibility reports, providing estimations of effort and developing methodologies that address client needs

Provide selfless knowledge transfer and mentoring of junior team members. Potential for direct people management based on desire and prior experience

Qualifications:

Bachelor’s degree (Masters or advanced degrees preferred) in marketing, business management, statistics, information technology or computer science or other appropriate field of study

The candidate must have 10+ years of experience consulting with clients on making strategic investment decisions to improve business results

Strong client management/consultative experience both presenting and resolving issues.

Extensive experience leading and managing marketing technology projects from ideation through installation

Applied quantitative skills and the ability to roll up sleeves and dig into the numbers when necessary

Matrix leadership qualities will be required to lead external and internal resources into new marketing effectiveness territories

Strong attention to detail, and ability to quality check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams

Be outgoing and able to integrate with a fast-paced Media Planning, Strategy, Technology and Activation teams

Strong organization skills and ability to work on multiple tasks simultaneously while achieving quality standards and meeting deadlines with ambiguous requirements

Excellent written and verbal communication skills. Strong interpersonal skills and ability to work collaboratively across teams with radical candor and open communication to drive effective decision-making and achieve organizational goals.

Additional Information

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Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.

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