Senior Product Analyst, Advertising @ Dotdash Meredith

Job TitleSenior Product Analyst, AdvertisingJob DescriptionAbout The Position | Major goals and objectives and location requirements We are seeking a highly skilled and data-driven Senior Product Analyst to join our Advertising Product Team. In this role, you will serve as a key strategic partner to Product Management, Engineering, Revenue Operations, Campaign Analytics, and Product Marketing teams to evaluate and optimize our ad products. Your work will directly influence product development roadmaps, monetization strategies, and overall advertising performance across our platforms.Hybrid 3x a week- (NYC) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.About The Team: | The Team and/or BrandThe Advertising Product Team at DDM focuses on the following key areas:Ad Tech - including ad server, mobile app SDK, programmatic (e.g. header bidding), and other monetization integrations. In addition, they partner with each of the brands on ad insertion and behavior logic to support a respectful and premium ad experience.Ad Creation Platforms - DDM has several proprietary platforms and tools to create and maintain our various performance-focused ad unit and content experiences.D/Cipher - the ad product team collaborates with Data Science, Research & Insights, Operations, and Campaign Analytics teams to build and maintain the tools and integrations to support D/Cipher, our cookie-less targeting solution with proven ad performance across DDM’s essential brands and now extended to the premium open web with D/Cipher+.About The Positions Contributions:Weight % | Accountabilities, Actions and Expected Measurable Results30% - Product Analytics & InsightsAnalyze the performance of advertising products (e.g., display, video, native, rich-media/ high-impact, shoppable, sponsored content).Design and monitor experiments and A/B tests to inform product decisions and improve ROI.Work with UXR teams to develop and activate user research programs and glean actionable insights into improving advertising performance.Expected measurable results:Deliver periodic data-driven recommendations that…

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