Marketing Coordinator

Bellota Labs is hiring a Marketing Coordinator to expand our marketing and content efforts for ClubWPT Gold, our flagship product in partnership with the World Poker Tour. This is a high-impact, cross-functional role focused on delivering value to players, growing our reach, and enhancing our content experience.
You’ll act as the connective tissue between our creative, content, product, and community teams — driving campaigns, publishing strategy, and content execution. This role offers a unique opportunity to blend your love of poker with strategic marketing, helping shape the voice and growth of a cutting-edge real-money gaming product.
If you’re a poker-savvy marketer looking for a role with ownership, creativity, and a small-team feel, this could be your dream job.

Responsibilities

• Manage and schedule content across Instagram, YouTube, Twitter/X, and Facebook (with potential expansion into other platforms)
• Collaborate with editors, designers, and creative leads to develop compelling content
• Engage with players via comments, DMs, and community feedback loops
• Test and iterate strategies to grow reach, engagement, and player acquisition
• Stay on top of social and gaming trends to keep content fresh and relevant

Content Coordination

• Own the end-to-end process of content development — from concept to release — for both free and premium video content
• Support internal and external contributors to ensure deadlines and creative goals are met
• Coordinate QA reviews to ensure polished output across platforms

Email Marketing

• Write and schedule at least 2 engaging emails per week (covering updates, promotions, and educational content)
• Collaborate with our CRM/Retention team for email setup, segmentation, and performance tracking
• Drive product and feature engagement through effective messaging and targeting

Copywriting

• Deliver strong copy for social, email, product announcements, web pages, and promotional campaigns
• Tailor messaging to align with our tone and resonate with poker enthusiasts

Player Support (Tier 2)

• Assist with escalated support tickets that require deeper poker knowledge
• Help guide community members and players to the right resources or features

Requirements

• Strong understanding of poker strategy (ideally from firsthand playing experience)
• Solid writing skills, especially for email and social media
• Experience managing social media accounts or content calendars
• Self-starter who can manage multiple projects and deadlines
• Bonus: Experience with tools like Trello, Asana, or Notion
• Bonus: Familiarity with email marketing platforms (e.g., Braze, Mailchimp, or Keap)

Benefits

• Fully remote role with flexible work hours
• Daily immersion in poker content, strategy, and community
• Work closely with a passionate and experienced team, including elite players and industry leaders
• Full access to ClubWPT Gold features and premium content
• High autonomy, real impact — your ideas will help shape a fast-growing product
• Opportunity to grow your role as we scale

Originally posted on Himalayas

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