Paid Search Specialist
Job Description – Paid Search Specialist
Division / Department: Marketing
Reports to (position): Director of Paid Search
Level / Grade: Individual Contributor
Location: Telecommute
Employment Type: Temporary/Seasonal 40 hrs per week- with possibility of converting to a Full Time Employee
Work Conditions: Remote Office Environment
Travel: None
Telecommute: Yes
Minimum Educational Req: High School Diploma
Years of Experience: 4+ years of PPC experience
Position Summary:
This role will assist the Digital Marketing department with all facets of paid search, display, and remarketing. As a part of the Career Certified Paid Search team, this role will support multiple business units and industries across Google and Bing search ads, display ads, Demand Side Platforms, and other channels. They will be responsible for creating, launching, and optimizing campaigns for multiple products with state-specific, national, and international campaigns under the direction of the Director of Paid Search. They will work in conjunction with the team to tackle large-scale initiatives and independently on assigned optimization projects. This is a temporary role, with the opportunity to convert to a full time permanent position depending on business need.
Essential Functions / Job Responsibilities:
• Competitive analysis
• Keyword research
• Ad copy and extension creation
• Campaign and ad group setup
• Campaign tracking
• Campaign optimization
• Budget tracking
• Assist with reporting
• Campaign optimization
• A/B & multivariate testing
• Support of multiple business units
• Other duties as assigned
Minimum Requirements:
• US-based with 4+ years in a paid search/PPC strategy and execution position, preferably with an ecommerce platform
• Ability to conduct robust keyword research and understand the intent behind terms
• Direct experience with search and display campaigns, ad groups, and ad creation on Google Ads and Microsoft/Bing Ads
• Experience working with large monthly and annual budgets
• Experience managing bid automation platforms
• Ability to diagnose and resolve performance issues
• Working knowledge of GA4
• Experience analyzing competitive activity
• Comfort with multiple bid strategies
• Deep understanding of attribution
• Familiarity with AdRoll and DSP platforms is a plus
Skills Required:
• Strong organizational skills
• Data and detail-oriented
• Ability to work within multiple verticals/industries
• Ability to provide clear and actionable feedback on tasks and projects
• Ability to operate with a sense of urgency
• Ability to communicate across departments and provide articulate and clear asks
• Ability to work independently and take direction from team members and project leaders
• Excellent communication skills, both written and verbal
• High level of proficiency in MS Office Suite of products (MS Word, Excel, PowerPoint, SharePoint, etc.)
About Career Certified:
Career Certified elevates modern education while accelerating success for students in licensed professions. From Pre-Licensing, Post Licensing, and Continuing Education to tools for the entire lifecycle of one’s profession, the company pairs an easy-to-use platform and flexible learning options with a deep understanding of students’ needs to guide them to career freedom. Visit CareerCertified.com to learn more.
Employment benefits granted upon hire date:
• Tuition reimbursement, subject to approval
• Paid company holidays (9 days off per year)
• Flexible Time Off (FTO), as described in the employee handbook
• Remote and collaborative work environment
Employment benefits granted the first of the month following 30 days of employment include:
• Voluntary participation in Career Certified’s medical, dental, and vision plans, as well as supplemental insurance options
• Voluntary participation in Career Certified’s 401k plan
Originally posted on Himalayas
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