Sr. Social Media Specialist

What to Expect

As Social Media Specialist, you’re responsible for empowering consistent and engaging communication across Tesla’s various social media channels in order to increase brand and product awareness among our existing audience and beyond.

What You’ll Do
• Strategizing, developing and editing content output on Tesla’s social media channels with main focus on X and Instagram, aligned with overarching company goals (short-term and long-term)
• Developing ideas to reach new demographics / audiences. Working with copywriters, videographers and designers to ensure content is bold in messaging, visually appealing and in line with Tesla’s brand guidelines (language, tone and message)
• Implementing external content plans and editorial calendar to support engagement
• Supporting content strategy on Tesla’s X, YouTube and LinkedIn channels
• Supporting existing programs and assisting in the development and implementation of new, innovative initiatives to drive conversions
• Sourcing user-generated content (UGC) across all existing social media platforms for official Tesla channels to repost
• Developing new initiatives to engage and partner with the Tesla owner community and leverage UGC to amplify owner voices to generate new leads

What You’ll Bring
• 3-6 years of professional experience in social media management, preferably in the technology industry/working for innovative brands with mass market appeal, or equivalent
• Ability to strategize, develop, and edit engaging content that aligns with the Tesla brand, specifically on platforms like X, YouTube, and LinkedIn
• Experience working with copywriters, videographers, designers, and cross-functional teams to create visually appealing content
• Ability to manage and track multiple ongoing projects simultaneously
• Basic understanding of design tools such as Adobe Photoshop, Illustrator, or equivalent to ensure visual appeal
• A high degree of ownership and responsibility towards the brand’s voice and image
• Excellent verbal and written communication skills with flexibility to adapt to fast-paced changes/dynamic work environment
• Familiarity with Tesla’s products and brand image would be a plus

Compensation and Benefits

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
• Aetna PPO and HSA plans > 2 medical plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Account) HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• LGBTQ+ care concierge services
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program

Expected Compensation

$57,000 – $216,600/annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Tesla is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.

Tesla is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.

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